Let me introduce you real quick to a nifty little video that can be a great tool for businesses.
Look in your wallet. Do you have a business card?
Most business owners do. They’re still useful, but there’s another way to create an even better version of the ole business card.
It’s called a video business card. It’s straightforward, and effective.
In a nutshell, it’s a video that’s typically 60 seconds to 2 minutes long and covers:
- Who you are
- What you do / your process
- Your experience / establishes credibility
- How you can help the viewer
- How they can get in touch with you
Short and concise. You can utilize it on your website, your social media, your cold emails, your email follow-ups, and autoresponders. You name it.
These can work especially well in cold emails. Instead of trying to cover a bunch of information in a long introductory email, you can give a quick “hello,” and include the video business card to do the rest.
Don’t forget about autoresponders. When people contact you through a contact form, if you have an autoresponder set up, then you can include the video business card in the auto responder email. You can simply say, “We’ll be in touch soon, but in the meantime, here’s a little about me and my business. I look forward to talking with you soon!”
I’ve received emails with this type of video card in them, and they stood out from their competitors who didn’t have one. Guess who I contacted? The person with a video message in their email.
Go figure. It’s no secret how effective video is.
Another nice thing about these video business cards, is that they don’t have to be wicked expensive. They can start at $800 for a simple version, and go up to $3000+. It all depends on the complexity and duration. If used correctly, it’s well worth it. It can not only increase the clickthrough rate of your emails, but also increase your conversion rate (among other things).
So what does it take to make one?
You can build out a custom package, but you’ll usually need:
- Interview (lighting, background, audio, cinematographer)
- Broll and beauty shots of your business, portfolio, etc
- Graphics package with logo and branding
- Music
What’s the difference between a video business card and say, a company overview video? Well, typically a video business card focuses on one person as the point of contact, whereas a company overview will usually give more of an overview about staff and other key roles.
Video business cards are also pretty short and concise. They don’t include as much footage or go as in depth on each facet of your business as a company overview might.
If you’re interested in taking advantage of video business cards, then feel free to contact me to see if it’s the right fit for your goals.
Dragonfly 44 Productions is a video Production and Post Production company in Sacramento, CA that creates impactful content for clients all over.
Areas Served also include: Roseville, Folsom, Auburn, Rocklin, San Francisco, Sonoma, Santa Rosa, Stockton, Yuba City, Chico, Redding, Vacaville, and all over!
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